![]() The network has heard no outcry about the clever inserts, said Wax. Sprout took care to insert its “cut-ins” only when action in the series they would interrupt was at a low point, said Beecham. After delivering a promotional message, “Family Guy” was allowed to continue. ![]() He then used the remote to freeze the show while continuing to speak. With a remote control in hand, Engvall would start speaking over the dialogue being uttered by Stewie, Peter, Brian and other members of the animated comedy’s Griffin clan. In 2008, for example, Time Warner’s TBS tried an extremely chatty come-on: To tout “The Bill Engvall Show,” the network ran a promo at the bottom of the screen during episodes of “Family Guy” that was rendered impossible to miss. At a time when broadcast and cable networks continue to launch ambitious and expensive programs throughout the year, many of them are testing new methods that often compete with the very shows that draw audiences in the first place. Such “Easter egg moments,” said Beecham, “are surprising, and they are very short” and attempt to minimize disruption of the viewing experience for the network’s tyke audience.ĭisruption, however, has become a key element in the quest by TV outlets to drive awareness for new programs. When the network launched its “The Chica Show,” an animated series about a squeaky chicken (who also hosts a morning program on the network’s schedule in anthropomorphic form), it had various characters in its regular programs squeak and cluck like the bird. Sprout has tried such stuff in the recent past. “I think oftentimes a parent gets it and the parent laughs and says, ‘That’s interesting.’ Kids get that their parents enjoy it.” The original program quickly resumes its size and place.The idea, said Sandy Wax, Sprout’s president, is to do something that might interest parents and kids watching together. For five to ten seconds, characters from “Astroblast!” – cosmos-trotting animals with names like Haley, Comet, Sputnik and Sal the Octopus – surround the show in question (which shrinks on the TV screen) and say a few words.
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